The Faro system

Four moving parts.
One booked job at the end.

No black box. Here's exactly how a stranger searching on their phone becomes an appointment on your calendar — and how we prove every dollar did its job.

01.
Capture

Get found the moment they need you.

Most jobs start with a search or a scroll. We make sure you're there — at the top of Google, in the map pack, and in the feed — when someone in your area needs your service.

Ads turn on demand instantly; SEO and your Google profile build the free, compounding kind over time.

What runs here

  • Google Search & Local Service Ads
  • Meta ads for bigger-ticket demand
  • Google Business Profile & map pack
  • Local SEO & service-area pages
02.
Convert

Turn the click into a call.

Traffic is worthless if it bounces. Your Faro site is built for one outcome — get the visitor to call or book. Clear offer, fast load, click-to-call, and online scheduling on every page.

And because the AI front desk is built right in, even an after-hours visitor gets answered and booked on the spot — not sent to a contact form nobody checks.

What runs here

  • Conversion-built website
  • Built-in AI chat that books
  • Click-to-call & online booking
  • Mobile-first, sub-2s load
03.
Follow up

Answer every lead in seconds.

The first to respond usually wins the job. The instant a lead comes in, they get a text and an email — and our AI receptionist picks up every call and chat you can't, day or night.

No lead ever sits cold while you're on a job. Nothing slips.

What runs here

  • Instant text & email follow-up
  • Missed-call text-back
  • 24/7 AI receptionist
  • Lead routing & alerts to you
04.
Book & track

Land the job — and prove the ROI.

The appointment drops onto your calendar with the details you need. Behind it, every call is tracked back to the ad, the page, or the search that produced it.

One simple dashboard. You always know what's working and what each booked job cost.

What runs here

  • Calendar & CRM booking
  • Call tracking & recording
  • Source-to-job attribution
  • One clear reporting dashboard
Your first 30 days

Live in weeks, not months.

DAYS 1–3

Strategy call

We learn your market, your offer, and your service area. No deck — a real conversation.

WEEK 1–2

We build

Site, tracking, ads, and follow-up all get set up. You see progress every few days.

WEEK 2–3

Go live

The system turns on. Calls start routing, leads start getting answered instantly.

DAY 30

Prove it

Booked jobs on the calendar — or that month is free. That's the guarantee.

30-day booked-jobs guarantee

See the system built around your business.

Book a free strategy call and we'll map exactly how Faro would bring you booked jobs — specific to your trade and your town.