Faro
The Faro journal

Growth notes for service businesses.

Plain-English playbooks on getting found, booking more jobs, and using AI without the hype. Written for owners, not marketers.

Featured · Playbook · 7 min

Why the first 5 minutes decide whether you book the job.

Speed-to-lead is the cheapest growth lever most service businesses never pull. Here's the math on why answering in 5 minutes beats answering in an hour — and how to make it automatic.

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